Laftrx Privacy Policy

Effective Date: August 23, 2025
Last Updated: August 23, 2025

1. Introduction

LafTRx, LLC ("we," "us," or "our") operates the LafTRx website (the "Service"). This page informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Service and the choices you have associated with that data.

We use your data to provide and improve the Service. By using the Service, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

2.1 Personal Information

We may collect the following types of personal information:

  • Contact Information: Name, email address, phone number, mailing address
  • Facility Information: Name of senior living facility, position/title, facility details
  • Communication Preferences: How you prefer to be contacted and frequency of communications
  • Booking Information: Event details, dates, special requirements, billing information

2.2 Usage Information

We automatically collect certain information when you visit our website:

  • Device Information: IP address, browser type, operating system, device identifiers
  • Usage Data: Pages viewed, time spent on pages, click-through rates, referral sources
  • Cookies and Tracking: Information collected through cookies and similar technologies

2.3 Communication Information

  • Email correspondence and contact form submissions
  • Phone call logs and recorded conversations (with consent)
  • Feedback, reviews, and testimonials

3. How We Use Your Information

We use the collected information for the following purposes:

3.1 Service Provision

  • Process and manage booking requests
  • Coordinate comedy show scheduling and logistics
  • Provide customer support and respond to inquiries
  • Send booking confirmations and event reminders

3.2 Communication

  • Send promotional materials about our services (with consent)
  • Provide updates about new comedians or special offers
  • Send newsletters and industry insights
  • Respond to your questions and requests

3.3 Business Operations

  • Improve our website and services
  • Analyze usage patterns and optimize user experience
  • Conduct market research and gather feedback
  • Maintain security and prevent fraud
  • Comply with applicable laws and regulations
  • Respond to legal requests and prevent legal disputes
  • Protect our rights and interests

4. Information Sharing and Disclosure

We do not sell, trade, or otherwise transfer your personal information to third parties except in the following circumstances:

4.1 Service Providers

We may share information with trusted third-party service providers who assist us in:

  • Website hosting and maintenance
  • Email marketing and communications
  • Payment processing
  • Data analytics and website optimization

4.2 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction.

We may disclose your information if required by law or in response to:

  • Valid legal processes (subpoenas, court orders)
  • Government investigations
  • Protection of our rights and safety
  • Prevention of fraud or illegal activities

We may share information with your explicit consent for specific purposes not covered above.

5. Data Security

We implement appropriate security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

  • SSL encryption for data transmission
  • Secure data storage systems
  • Regular security audits and updates
  • Access controls and employee training
  • Incident response procedures

However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Factors affecting retention periods include:

  • The nature of the information and how it is used
  • The length of our relationship with you
  • Legal and regulatory requirements
  • Legitimate business interests

7. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

7.1 Access and Portability

  • Request a copy of the personal information we have about you
  • Request information in a portable format

7.2 Correction and Updates

  • Correct or update inaccurate or incomplete information
  • Notify us of changes to your contact information

7.3 Deletion

  • Request deletion of your personal information (subject to legal requirements)
  • Right to be forgotten in certain circumstances

7.4 Opt-Out Rights

  • Unsubscribe from marketing communications
  • Opt-out of certain data processing activities
  • Disable cookies through your browser settings

7.5 Restriction and Objection

  • Request restriction of processing in certain circumstances
  • Object to processing based on legitimate interests

To exercise these rights, please contact us using the information provided in the "Contact Us" section.

8. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your experience. Types of cookies we use include:

8.1 Essential Cookies

Required for basic website functionality and cannot be disabled.

8.2 Performance Cookies

Help us understand how visitors interact with our website by collecting anonymous information.

8.3 Functionality Cookies

Remember your preferences and personalize your experience.

8.4 Marketing Cookies

Used to deliver relevant advertisements and measure their effectiveness.

You can control cookie settings through your browser preferences. Note that disabling certain cookies may affect website functionality.

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

10. Children's Privacy

Our Service is not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have collected personal information from a child under 18, we will take steps to remove that information from our servers.

11. International Data Transfers

If you are accessing our Service from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States where our servers are located and our central database is operated.

12. California Privacy Rights

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), including:

  • Right to know what personal information is collected
  • Right to delete personal information
  • Right to opt-out of the sale of personal information
  • Right to non-discrimination for exercising privacy rights

13. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by:

  • Posting the new Privacy Policy on this page
  • Updating the "effective date" at the top of this Privacy Policy
  • Sending an email notification for material changes (if you have provided an email address)

We encourage you to review this Privacy Policy periodically for any changes.

14. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

LafTRx, LLC
Email: [privacy@laftrx.com]
Website: [https://laftrx.com]
Address: [Company Address]

For privacy-related concerns, please include "Privacy Policy Inquiry" in your email subject line.

This Privacy Policy is effective as of August 23, 2025.

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